Skip to main content Skip to search Skip to main navigation

GIANT

A unique pleasure since 1992

Softly baked, unmistakable in size and design - GIANT Flapjacks have been an integral part of snack culture in Europe for over 30 years. What began as a simple idea in a small London apartment has now developed into an internationally successful family business. In 1992, the then 26-year-old London-based founder stood at the oven in his kitchen and created the world's first GIANT Flapjack. A soft, filling and delicious snack that quickly became a bestseller. Just a few years later, sales in London were booming, and in 1996 the opportunity arose to offer the popular flapjacks in Ireland, Spain and Belgium. The expansion continued in 2007 when new European markets were opened up, including Hungary and Croatia. Today, GIANT is an established family business that has built up a loyal fan base with more than 350 million bars sold. Over 1.4 million bars are freshly baked every month to delight hungry snack lovers across Europe. Alex, the son of founder Sam, has also been on board since 2024. With new ideas and a strong vision, he will continue to develop the brand and connect GIANT Flapjacks with consumers all over the world.

20 x 100 g
Wholegrain OAT flakes 34%, yogurt topping (MILK) 19% (sugar, fully and partially hydrogenated palm oil, yogurt powder 8%, sweet WHEY powder, emulsifier: sunflower lecithin, natural flavoring), vegetable oils (palm*, rapeseed), sugar cane syrup, cane sugar, white chocolate pieces (MILK) 3% (sugar, cocoa butter, whole MILK powder, whey powder, vegetable oils (palm, sal, shea and mango kernels), emulsifier: SOY lecithin, natural flavoring), SOY flour, vegetable glycerin, sugar decorations (icing sugar, water, high oleic sunflower oil, rice flour, potato starch, radish, currant and apple extract, safflower and lemon extract, natural vanilla flavoring, spirulina), natural flavoring. *The palm oil comes from RSPO-certified sources.
Hafer, Soja, Milch (einschließlich Laktose)
Nutritional information per 100 g
Energy [kcal] 469
Energy [kJ] 1961
Fat [g] 24
of which saturated [g] 13
Carbs [g] 56
of which sugar [g] 35
Fiber [g] 3,4
Protein [g] 5,8
Salt [g] 0,1
Nuts und Peanut.
270 days
Store in a cool, dry environment, away from heat and light.

Brand

Product datasheet

Product datasheet

Yoghurt Flapjack Birthday Cake

Handmade flapjack from the United Kingdom with hearty whole grain oat flakes. The creamy taste of yogurt and delicate white chocolate makes it a sweet and mild treat for between meals. Suitable for vegetarians.
ready to eat