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GIANT

A unique pleasure since 1992

Softly baked, unmistakable in size and design - GIANT Flapjacks have been an integral part of snack culture in Europe for over 30 years. What began as a simple idea in a small London apartment has now developed into an internationally successful family business. In 1992, the then 26-year-old London-based founder stood at the oven in his kitchen and created the world's first GIANT Flapjack. A soft, filling and delicious snack that quickly became a bestseller. Just a few years later, sales in London were booming, and in 1996 the opportunity arose to offer the popular flapjacks in Ireland, Spain and Belgium. The expansion continued in 2007 when new European markets were opened up, including Hungary and Croatia. Today, GIANT is an established family business that has built up a loyal fan base with more than 350 million bars sold. Over 1.4 million bars are freshly baked every month to delight hungry snack lovers across Europe. Alex, the son of founder Sam, has also been on board since 2024. With new ideas and a strong vision, he will continue to develop the brand and connect GIANT Flapjacks with consumers all over the world.

20 x 90 g
Whole grain OAT flakes 42%, sugar cane syrup, vegetable oils (palm*, rapeseed), cane sugar, SOYA flour, mixed Nuts 2% (PEANUTS, ALMOND, WALNUT), HAZELNUTS 2%, vegetable glycerine, apple 1% (apple, antioxidant: ascorbic acid), flavouring. Origin of oats: EU and non-EU. *Palm oil is from RSPO certified sustainable sources.
Hafer, Erdnüsse, Soja, Mandeln, Haselnüsse, Walnüsse
Nutritional information per 100 g
Energy [kcal] 469
Energy [kJ] 1961
Fat [g] 23
of which saturated [g] 7,8
Carbs [g] 59
of which sugar [g] 23
Fiber [g] 1,2
Protein [g] 6,8
Salt [g] 0,15
other nuts.
330 days
Store in a cool, dry environment, away from heat and light.

Brand

Product datasheet

Product datasheet

Flapjack Hazelnut

A delicious flapjack that has been handmade with care in the UK. Whole grain oat flakes combine with crunchy hazelnuts to create a hearty and satisfying snack. This blend of healthy flakes and rich nuts not only provides energy, but also a distinctive taste. Ideal for vegetarians and vegans, this flapjack is the perfect snack for on the go, after exercise or as a filling breakfast. The balanced combination of fiber and protein makes it a favorite for anyone looking for healthy, natural ingredients.
ready to eat