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GIANT

A unique pleasure since 1992

Softly baked, unmistakable in size and design - GIANT Flapjacks have been an integral part of snack culture in Europe for over 30 years. What began as a simple idea in a small London apartment has now developed into an internationally successful family business. In 1992, the then 26-year-old London-based founder stood at the oven in his kitchen and created the world's first GIANT Flapjack. A soft, filling and delicious snack that quickly became a bestseller. Just a few years later, sales in London were booming, and in 1996 the opportunity arose to offer the popular flapjacks in Ireland, Spain and Belgium. The expansion continued in 2007 when new European markets were opened up, including Hungary and Croatia. Today, GIANT is an established family business that has built up a loyal fan base with more than 350 million bars sold. Over 1.4 million bars are freshly baked every month to delight hungry snack lovers across Europe. Alex, the son of founder Sam, has also been on board since 2024. With new ideas and a strong vision, he will continue to develop the brand and connect GIANT Flapjacks with consumers all over the world.

20 x 90 g
Wholegrain OATs 42%, vegetable oils (palm*, rapeseed), sugarcane syrup, cane sugar, blueberry fruit pieces 4% (blueberry puree, apple puree, blueberry juice, sugar, glucose fructose syrup, rice flour, gelling agent: pectin, acidulant: citric acid, natural flavor, citrus fiber ), SOYA flour, vegetable glycerine, blueberries 0.5%, flavouring. Origin of oats: EU and non-EU. *Palm oil is from RSPO certified sustainable sources.
Hafer, Soja
Nutritional information per 100 g
Energy [kcal] 441
Energy [kJ] 1849
Fat [g] 19
of which saturated [g] 7
Carbs [g] 59
of which sugar [g] 24
Fiber [g] 4,2
Protein [g] 5,8
Salt [g] 0,16
Nuts und Peanut.
330 days
Store in a cool, dry environment, away from heat and light.

Brand

Product datasheet

Product datasheet

Flapjack Blueberry

This delicious flapjack from the UK combines wholegrain oat flakes with juicy blueberries to create an irresistible snack. Handmade and perfect for vegetarians and vegans, it is ideal for an energy boost between meals. The fruity taste of the blueberries harmonizes perfectly with the hearty oats, making every bite a delight.
ready to eat