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GIANT

A unique pleasure since 1992

Softly baked, unmistakable in size and design - GIANT Flapjacks have been an integral part of snack culture in Europe for over 30 years. What began as a simple idea in a small London apartment has now developed into an internationally successful family business. In 1992, the then 26-year-old London-based founder stood at the oven in his kitchen and created the world's first GIANT Flapjack. A soft, filling and delicious snack that quickly became a bestseller. Just a few years later, sales in London were booming, and in 1996 the opportunity arose to offer the popular flapjacks in Ireland, Spain and Belgium. The expansion continued in 2007 when new European markets were opened up, including Hungary and Croatia. Today, GIANT is an established family business that has built up a loyal fan base with more than 350 million bars sold. Over 1.4 million bars are freshly baked every month to delight hungry snack lovers across Europe. Alex, the son of founder Sam, has also been on board since 2024. With new ideas and a strong vision, he will continue to develop the brand and connect GIANT Flapjacks with consumers all over the world.

20 x 90 g
Wholegrain OATS (40%), Vegetable Oils (Palm*, Rapeseed), Sugarcane Syrup, Cane Sugar, Apple (6.5%) (Apple, Antioxidant: Ascorbic Acid), Vegetable Glycerine, SOYA Flour, Flavouring, Cinnamon. *Palm oil is from RSPO certified sustainable sources.
Hafer, Soja
Nutritional information per 100 g
Energy [kcal] 419
Energy [kJ] 1753
Fat [g] 19
of which saturated [g] 7,6
Carbs [g] 54
of which sugar [g] 23
Fiber [g] 1,3
Protein [g] 6,6
Salt [g] 0,15
Nuts and peanuts
330 days
Store in a cool, dry place out of direct sunlight.

Brand

Product datasheet

Product datasheet

Flapjack Apple

Handmade in the UK, this delicious flapjack with wholegrain oats and apple offers a fruity alternative for vegans and vegetarians. The juicy sweetness of the apples blends perfectly with the nutritious oats to create a satisfying snack that combines energy and indulgence. Perfect for on the go or as a healthy snack between meals.
ready to eat